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Which of the following is NOT an approach to evaluating suppliers?


A) Categorical plan.
B) Economical plan.
C) Cost-ratio plan.

D) None of the above
E) B) and C)

Correct Answer

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What is a modified rebuy?


A) A repeat purchase in which the seller makes a better offer.
B) A situation where the seller buys the goods back.
C) A situation where the buyer places a repeat order, but with some modifications.

D) A) and C)
E) All of the above

Correct Answer

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What does OEM stand for?


A) Original equipment manufacturer.
B) Original energy marketer.
C) Open-ended marketing.

D) None of the above
E) B) and C)

Correct Answer

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A

Which of these is NOT a member of the DMU?


A) Gatekeeper.
B) User.
C) Salesperson.

D) A) and B)
E) A) and C)

Correct Answer

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What is value in use?


A) A measure of the life of a product.
B) A measure of the money saved by using a product.
C) A price that equates the overall costs and benefits of using one product rather than another.

D) All of the above
E) A) and B)

Correct Answer

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Which of the following is NOT an organisational influence on buyers?


A) Structures.
B) Economy.
C) Technology.

D) A) and B)
E) A) and C)

Correct Answer

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A customer which is involved in maintaining, repairing and overhauling products after they have been sold is called:


A) An aftermarket customer.
B) An institutional customer.
C) A maintenance customer.

D) All of the above
E) B) and C)

Correct Answer

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A

Which of the following is NOT a risk avoidance tactic used by buyers?


A) Multisource the order.
B) Use an agent.
C) Visit the vendor's operations.

D) B) and C)
E) A) and C)

Correct Answer

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What is an initiator?


A) A type of salesman who initiates first contact with a buyer.
B) The person in the buying firm who first recognises a problem.
C) The person in the firm who controls the flow of information.

D) B) and C)
E) A) and C)

Correct Answer

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B

What is a reseller organisation?


A) An organisation which sells again to the same company.
B) An organisation which buys goods in order to sell them to someone else.
C) An organisation which resells goods which have been returned as faulty.

D) All of the above
E) B) and C)

Correct Answer

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